Marketing Strategy
and Execution for

THC/HEMP BEVERAGE BRANDS

The THC beverage category is moving quickly, but most brands are still trying to grow with disjointed marketing support and inconsistent execution.

At Pisgah Peaks Ventures, we replace the patchwork of freelancers, agencies, and dropped balls with one team built to help THC beverage brands grow consistently.

THC Beverage Brands Are Operating in a Different Kind of Market

This category comes with its own challenges.

You are balancing compliance, retail relationships, consumer education, distributor expectations, and repeat purchases all at the same time.

And depending on where you sell, the rules and realities can look completely different.

Meanwhile, most marketing support still treats THC beverages like every other consumer product category.

HAVE YOU...

Worked with agencies that understood branding, but not retail velocity?

Struggled to keep marketing, sales, and retention aligned?

Felt like your team was constantly reacting instead of building momentum?

Been handed deliverables that looked good, but did not help move product?

This is not a simple category, and it is not a one-person job.

Reliable, Responsive, and Worth It

“PPV is a great team to work with: responsive and on-time with deliverables, as well as cost-effective. We were very happy with their redesign of our website and email campaigns. Happy to work with them again and would highly recommend Pisgah Peaks Ventures.”

– Joey Fratantonio, dialed.

Built for THC Beverage Brands Navigating Growth, Retail, and Retention

Get a Strategy That Fits the Category

THC beverages operate differently than most cannabis products. We help build plans around the realities of your market, your buyers, and your growth goals.

Turn Ideas Into Consistent Execution

No more chasing down freelancers or wondering what is getting done. We help keep the right work moving week after week.

Support Retail and DTC Growth Together

Your retail presence and customer retention should support each other, not compete for attention.

Free Up Your Team’s Time

We bring together the right people across strategy, creative, ecommerce, and marketing so you do not have to keep outsourcing every next step.

OUR SERVICES

What We Help THC Beverage Brands with...

Brand & Go-To-Market Strategy

Clarify your positioning, messaging, and launch strategy so your brand shows up clearly in the market.

Packaging & Creative Support

Develop packaging, brand assets, and sales materials that reflect the quality of your product and support retail conversations.

Shopify & Ecommerce Systems

Build and manage Shopify websites, payment solutions, app integrations, and 3PL connections that help support growth.

Retention & Loyalty Programs

Set up Klaviyo flows, loyalty programs, and retention systems that help turn first purchases into repeat customers.

Performance Marketing

Run campaigns across Meta, Google, and DSP platforms to support awareness, traffic, and customer acquisition.

SEO & Brand Visibility

Improve visibility through SEO strategy, backlinks, PR, and content support.

B2B & Retail Support

Support distributor relationships, outbound outreach, CRM systems, and sales materials that help move conversations forward.

Events & Experiential Marketing

Organize local activations, trade shows, and B2B events that help your brand show up consistently in the market.

THE PROCESS

Here’s How We Help:

1. Understand the Business

We dig into your current setup, growth goals, and where things are getting stuck.

2. Build the Right Plan

We map out priorities and identify the systems, campaigns, and support needed to move things forward.

3. Keep Execution Moving

Our team handles the ongoing work so momentum does not stall and opportunities do not get missed.

4. Support Long-Term Growth

As your market and business evolve, we continue adjusting and improving what is working.

The Backbone Behind Our Growth

“Pisgah Peaks Ventures has been instrumental in the success of Hempzer Seltzer. They have provided a necessary skill set and knowledge that was lacking. In a very difficult industry, they have acted as the backbone and driving force to help keep us on an upward trajectory. Can’t thank them enough!”

-Norm, Hempzer Seltzer

Why THC Beverage Brands Work With Us

We Focus on Execution

Strategy matters, but consistent follow-through is what keeps brands growing.

We Understand Complex Markets

THC beverages sit at the intersection of cannabis, retail, compliance, and consumer packaged goods. That requires a different approach.

We Bring the Right People Together

Instead of managing multiple vendors, you get one team working together toward the same goals.

We Do Not Lock You Into Long Contracts

Things change quickly in this industry. We stay flexible so your business can too.

We Care About Pipeline and Growth

The goal is not more deliverables. The goal is helping your business keep moving forward.

Trusted by Brands Like

THC Beverage Growth Takes More Than Good Marketing

It takes consistent execution, clear positioning, and the right systems behind the scenes.

We help THC beverage brands keep things moving.