Marketing Strategy & Execution for B2B Cannabis Companies

The cannabis industry moves quickly, but most B2B companies are still trying to grow with disconnected systems, inconsistent outreach, and marketing that is not tied to pipeline.

At Pisgah Peaks Ventures, we replace the patchwork of freelancers, vendors, and siloed efforts with one team focused on helping B2B cannabis companies grow consistently.

Navigate a market that keeps changing
Build pipeline with consistent execution
Get marketing and sales working together

B2B Cannabis Growth Comes With More Complexity Than Most Markets.

You are not just trying to generate leads.

You are managing long sales cycles, distributor relationships, operator conversations, shifting regulations, and buyers who are getting hit from every direction.

At the same time, many cannabis companies are trying to grow with disconnected systems and marketing that is not tied to revenue.

Have you…

Struggled to turn marketing

into qualified pipeline?

Worked with agencies

that created content, but did not understand B2B sales?

Felt like your CRM

and outreach systems were disconnected?

Had outbound efforts stall

because no one owned execution?

Spent too much time

managing vendors instead of growing the business?

This industry is too competitive for disconnected execution.

You need a team that understands how B2B cannabis companies actually grow.

Built for Cannabis Companies Focused on Pipeline, Positioning, and Growth

Build Systems That Support Revenue

Marketing should support sales, not operate separately from it. We help connect the systems needed to move opportunities forward.

Turn Strategy Into Consistent Execution

No more stalled projects or wondering who owns what. We help keep marketing, outreach, and sales support moving consistently.

Get Support Across the Entire Funnel

From awareness and positioning to outbound outreach and CRM management, we help support the full customer journey.

Free Up Internal Bandwidth

Instead of coordinating freelancers, agencies, and contractors, you get one team working together toward the same goals.

OUR SERVICES

What We Help B2B Cannabis Companies With...

Revenue Operations & CRM Management

Build and manage CRM systems that help your team stay organized, follow up consistently, and track pipeline clearly.

Outbound Sales Programs

Run outbound email and calling programs that help create real conversations and sales opportunities.

List Building & ABM

Identify target accounts, build outreach lists, and support account-based marketing campaigns built around your ideal buyers.

Performance Marketing

Support lead generation through Google, LinkedIn, and Meta advertising campaigns.

SEO & Content Strategy

Improve visibility through national SEO, backlinks, landing pages, and ongoing content development.

Thought Leadership & Social Media

Support LinkedIn content, thought leadership strategy, and social media management across platforms.

PR & Industry Visibility

Coordinate PR opportunities, vendor relationships, industry publication placements, and brand visibility efforts.

Event Marketing

Support trade shows, B2B events, and industry activations that help strengthen relationships and create opportunities.

Fractional Marketing Support

Get ongoing support across marketing, project management, copywriting, creative, and execution without building a full in-house team.

Website & Creative Support

Develop websites, sales materials, graphic design assets, and messaging that reflect your business clearly.

More Than an Agency. A True Partner.

“The Pisgah team has always been a pleasure to work with through website redesign, brand exercises, and more its great to have an agency that feels like a true partner to the business. Brandon’s built a great offering and approaches his relationships with an entrepreneurs vantage point that ensures each interaction is value add.

— Kurt, Seed Talent

THE PROCESS

Here’s How We Help:

1. Understand Your Current Growth Systems

We look at your pipeline, positioning, outreach, and marketing to identify what is helping growth and what is slowing it down.

2. Build the Right Plan

We map out priorities, identify gaps, and align the right people and systems around your goals.

3. Execute Consistently

Our team keeps outreach, marketing, and sales support moving so opportunities do not stall.

4.  Improve Over Time

As your market and pipeline evolve, we continue refining strategy and execution to support long-term growth.

Trusted by Brands Like

CASE STUDIES

Proof It Works

$16M+ in Pipeline Generated for a B2B Cannabis Automation Company

A cannabis automation company came to Pisgah Peaks with an inconsistent pipeline and a need for a more predictable path to growth.

We brought marketing, outbound sales, CRM, and revenue strategy together under one system to create consistent opportunities and turn their pipeline into a scalable growth engine.

THE RESULT:

$16M+

in qualified sales pipeline generated.

Building Consistent Pipeline for a Cannabis Technology Company

A cannabis technology company came to us struggling with inconsistent outreach and limited visibility in the market.

We helped improve positioning, build outbound systems, and support ongoing lead generation efforts.

The result was a more structured pipeline process and stronger consistency across sales and marketing.
THE RESULT:

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Building Visibility in a Highly Specialized Market

Vape-Jet needed to reverse declining organic search performance while modernizing its website and expanding visibility among cannabis manufacturers.

Over nearly three years, Pisgah Peaks has supported Vape-Jet across SEO, website management, content, design, campaign execution, and marketing strategy.

The result: stronger organic visibility, improved non-branded search performance, and a digital presence built to support the business as it grows.

THE RESULT:

+36.42% Organic clicks

+133.71% Organic impressions

15.7 positions

Improvement in average ranking.

Turning Marketing Into a Scalable Pipeline Engine

Evolved Extraction Solutions needed a more reliable way to generate qualified leads, connect marketing and sales, and give its sales team more opportunities to work.

Pisgah Peaks helped build the foundation across paid media, outbound, content, HubSpot, and funnel strategy to create a more cohesive and scalable growth engine.

THE RESULT:

132 MQLs Generated in 9 months

2X PIPELINE For the sales team

Why B2B Cannabis Companies Work With Pisgah Peaks Ventures

You’ve already built something solid. We help you keep it moving.
We Understand B2B Cannabis

Selling into cannabis operators, MSOs, and industry buyers requires a different approach than traditional B2B markets.

We Help Marketing & Sales Work Together

Pipeline grows faster when outreach, positioning, and marketing are aligned.

We Focus on Execution

Ideas matter, but growth comes from consistent follow-through week after week.

We Bring the Right People Together

Instead of managing multiple vendors and freelancers, you get one team focused on helping your business move forward.

We Stay Flexible

Things change quickly in this industry, so we do not lock companies into rigid long-term structures that slow them down.

B2B Cannabis Growth Requires More Than Marketing Alone

It takes positioning, outreach, systems, and consistent execution working together. That is what we help build.